Dr./Ph.D. & Eng.
Samia CHEHBI GAMOURA
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Big Data Analytics
Systèmes d'Informations des Entreprises
Modélisation et Systèmes Complexes
Supply Chain Management
My Face-To-Face Lectures
Online - Blended Learning
Session 6 - Quiz
** Select one or more for each question
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In logistics, Changes are always origins of projects
a. For some projects it's true
c. Yes. Changes are always the origins of new projects. Even a new idea for a project (innovation, for example) comes from the need of doing a change.
All the changes processes in Logistics are based on Lewin Model
b. it depends on the change itself
The Logistics Customer Response (LCR) exists only in B2C logistics links
a. No. The Logistics Customer Response (LCR) exists in any logistics link: B2B, B2C, etc.
b. No. It exists only in B2B logistics links
What is the core role of analytics in Customer Activity Profiling (AP)?
a. Improving the customers management, sales, and marketing
b. orienting sales, investigation the customer relationship and sales
c. Improving the procurement management
The segmentation of customers is required in all the logistics projects
a. It depends on the activity of the company
c. No. It is not required. Some companies (small activities for example) know very well the behavior of the customers and don't need to segment them.
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